Wednesday, May 11, 2011

Howard Pyle on Art for Advertising

“If it is a legitimate product, such as the DuPont Co.’s or an Insurance Co. or something of a like nature, I think the work is dignified and well worth doing; but if it is to push some patent medicine or breakfast food or something that has no standing, I think it is a dangerous prostitution of one’s art. For an artist must always have back in his mind the idea that what he is doing has no solid standing as a work of art, but is simply done for the sake of earning money. I think this is a dangerous thing.”
Howard Pyle to Stanley Arthurs, May 11, 1911

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